Branding vs. Marketing You don't put the walls up until you've poured the foundation, and you don't pour the foundation before you've graded the lot. Further, none of that happens without first drafting blue prints with precise measurements and direction. If we won't build our homes without planning, mapping, vision casting, and intention,
Inbound Marketing - It's Easier Than You Think [ORGINALLY WRITTEN FOR AND PUBLISHED ON KEYMEDIASOLUTIONS.COM] You’ve probably heard the term “Inbound Marketing.” You’ve seen the hub-bub about it in every marketing related resource you follow. But what’s the big deal? Why is Inbound Marketing so popular and how can you actually apply it to
There Might be a Robot in Your Closet [ORGINALLY WRITTEN FOR AND PUBLISHED ON KEYMEDIASOLUTIONS.COM] For a long time, there’s been a fight to ensure humans stay relevant in the age of data and automation—an effort to combat the whole “robots are taking over the world” idea. We’ve even wrote about Humanizing Automation in previous blogs!
How Do I Grow my Email List? [ORGINALLY WRITTEN FOR AND PUBLISHED ON KEYMEDIASOLUTIONS.COM] As marketers we spend a lot of time talking about email best practices—things like how to generate a catching subject line, what kind of graphics should you use in your email, what time of day should you send an email
Get Organized this Year on Social Media (2018) [ORGINALLY WRITTEN FOR AND PUBLISHED ON KEYMEDIASOLUTIONS.COM] It seems like every week our favorite social media platforms force us to change something — adapt to a new layout, update settings, or agree to new terms & services. But don’t take my word for it. Let’s take
Mobile Search Killed the Desktop Star [ORGINALLY WRITTEN FOR AND PUBLISHED ON KEYMEDIASOLUTIONS.COM] Whether or not you understand the elaborate ins and outs of digital media, it isn’t hard to comprehend the impact mobile smartphones have made on our daily lives. Our mobile devices have become more than just an every-day care item. Today,
Small businesses are the most susceptible to wasteful spending on silver-bullet promises. Small business owners are the backbone of America and I’m honored to provide honest, realistic, and strategic marketing support to a variety of industries such as automotive, real estate, philanthropy, travel and more.
